We understand that TouchAfrik can contribute to change in two main interdependent ways. One is the short-term benefit of being involved in TouchAfrik and partners’ initiatives. The other is the long-term transformations that can happen in people’s lives in light of the Sustainable Development Goals established by the UN. This is what we call reach and lasting impact:

Reach: Our reach data reflects the number of people who participated in our programs in the last year, and are directly or indirectly involved in program activities.

• Direct reach includes those who receive support, services, goods, resources from TOUCHAFRIK or partners.
• Indirect reach may include the families, friends or communities who further benefit from such actions.

For example, when we provide training to Mark on how to improve and increase her Bread production, this is direct reach. Mark can share what she has learned with family members, neighbors and friends. We consider these wider benefits for his family or others as indirect reach. Reach numbers refer to all of those participating directly or indirectly in TOUCHAFRIK’s programs in a given year (July to June).

Lasting Impact: Our lasting impact data sets use a set of cumulative indicators over time that are aligned with the SDGs, and help us to monitor and learn how our actions and activities lead to longer-term improvements in people’s lives as a result of policy change or longer term program outcomes. The contribution to Mark’s production, for example, can help her have long-term increased income, contributing to reducing poverty, and greater influence in household decisions